Online Marketing
Basic online marketing is aimed at helping self publishers build a strong online presence and engage engage with existing and potential readers, without committing to heavy ongoing expenses.
Two packages are available for basic online marketing:
Package 1: Basic Online Marketing PackagePrice
- Rs. 2000 for books on Pothi.com
- Rs. 4000 for books not on Pothi.com
Inclusions
- Registration of a suitable domain name for one year and hosting it on wordpress.com
- Optional Configuration of Google Apps to use e-mail with the domain name
- Creation of at least 3 pages on website [A book page, an author page, a contact page]
- Preparing an ISBN application
- Adding Book on Book Centred Social Networks
- Shelfari
- Librarything
- Adding to Google Book Search
- Making one post on a suitable free forum (e. g. Caferati for English fiction)
- Helping in creating author profiles on orkut and facebook if not already there
Package 2: Basic Plus Online Marketing Package
Price
- Rs. 5000 for books on Pothi.com
- Rs. 8000 for books not on Pothi.com
Inclusions
- Registration of a suitable domain name for one year and hosting it on wordpress.com
- Optional Configuration of Google Apps to use e-mail with the domain name
- Creation of at least 3 pages on website [A book page, an author page, a contact page]
- A 400 words Books Review [Content will be suitably utilized for other marketing activities, including Press Release and Website Content]
- Preparation of a Press Release announcing the availability of the book on Pothi.com
- Submission of Press Release to at least 6 free online Press Release sites
- Preparing an ISBN application
- Adding Book on Book Centred Social Networks
- Shelfari
- Librarything
- Adding to Google Book Search
- Making one post on a suitable free forum (e. g. Caferati for English fiction)
- Helping in creating author profiles on orkut and facebook if not already there
- Sending a copy to National Library of Kolkata