Jaya – Page 12 – Booknomics

Tips for formatting the interior of your book

If you are taking help of a professional designer for your book, he should take care of most of the things we will talk about in this post and more. If you are doing it yourself, or working with a local DTP shop where people may not have much experience in doing print book formatting, these tips will come in handy.

Ensure that you have the following pages in place
- Title Page – Would typically have book title, subtitle, author’s name and any other information that is expected to be there on the cover page. If it is a self published book, you can skip the publisher’s name here. If you are putting this book under some imprint name, that can come on this page. This should normally be the first page of the book. If you want you can keep one blank sheet (two blank pages) before this. Such pages are useful if you are expecting to distribute signed books.
- General Information Page: This page would have copyright notice, information about publisher/printer etc. A sample for a book being published through Pothi.com is here. You should use it after putting your name at suitable place. The best place for this page is right after the title page. It should be printed on the back of the titel page.
- Dedication: You may want to dedicate your book to someone. In that case have a page for that after the title and general information pages
- Preface and Foreword: Preface is generally written by the author to introduce the book to the readers. This can be a place for a heart to hear talk with the readers. Having or not having a preface depends on the individual style of the authors.
  Foreword is usually a introduction written by someone else. If you know someone who can write a good foreword for your book, it is a good idea to include that.
- Table of Contents: Most types of books are better off with a Table of Contents. The exact page numbers can be put in only after the rest of the book is formatted. But in the final file, remember to check that table of contents is there.
Ensure that important parts of the book starts on an odd-numbered page. An odd numbered page falls on the right side of an open book. As a good design practice, any new section should start on the right side of the open book; hence on an odd page. If needed, insert blank pages to achieve this. Title page, Dedication, Preface, Foreword, a new part of the book or first chapter of the book should all start on an odd numbered page. Typically the page after the title page would be the “General Information page” as mentioned in the earlier point. So, if dedication comes after that, it would go on an odd numbered page as desired. But a page should be left blank before starting Table of Content. Similarly, if table of content spreads across odd number of pages, then a page should be left blank before starting the preface or the first chapter.
Pages should be numbered suitably. As a general rule, all the pages should be numbered. Although as a design practice on some pages, page number may not be printed. Some pages, which will do without page numbers being printed are
- Title Page
- Dedication Page
- Blank Pages
- First page of a new part of the book or first page of the first chapter
There is enough scope of creativity in how to number your pages, but there are two common styles of numbering the pages, between which you may need to make a choice.
- Number the pages before the actual content (title page, dedication, table of contents, sometimes preface etc.) with Roman Numerals and restart the numbering at “1” with Arabic Numerals from the first page of actual content
- Number all the pages starting from the “Title Page” with Arabic Numerals. There is no restarting of page numbers when the actual content comes in the book.
If the book has multiple parts, sometimes you may design it so that the different parts of the books have page numbers restarting. It is not a common practice though and not recommended in general.
Use suitable fonts for body text. While it is not a hard and fast rule (and you will find enough people arguing for just the opposite), the general wisdom says that for body text of printed books, a serif font should be used rather than a sans-serif. For titles, headings etc. sans-serif is fine and you can get creative. But for the body text of most books, readability is the most important criteria and serif fonts work better there. Some commonly used good fonts for body text are Garamond, Palatino Linotype, Century Schoolbook, Georgia, Bookman, Rockwell etc. To know more about the serif and sans-serif fonts and what differentiates them, read this article on wikipedia.
Font size, spacings, margins should not be too high or too low. Too big a font size, too much of margin on all sides or too much of spacing can make a book look childish (unless the book is meant for children, where less text, more spaces, attractive illustrations are the way to go). At the same time, too less of these can make the book look cramped and unreadable. Fonts sizes of 9 to 11 (maximum 12) works fine for body text with most common fonts. Line space of 1.2 to 1.5 works well. Side margins can fall in the range of 10-15 mm. For bigger page sizes, margins can be increased a bit. These may need to be adjusted if your target audience belongs to group with special needs. Books targeted at elderly people can have bigger font size and more blank space as the eye-sight problem will be more prevalent in that group.
Content pasted from web must be revisited for formatting. If you have pasted content from your website into a word processor, it may carry unnecessary styles, hyperlinks, colors etc. which are not suitable for the print book and would make things look out of place. Remember to reformat the web content to match the style chosen for the rest of your print book.

Book Design for different distribution mediums

Gone are the days when there was one and only one tried and tested way of distributing your book. Life has more choices and complications now. You can choose between the form in which to distribute the book. e.g. e-book or print book. You can choose the distribution medium for the book, which could be online or offline. Certain book design decisions will depend on which of these choices have you made.

We will specifically talk about distribution of print books through online mediums vs. offline mediums. Let us first look at some characteristics of online and offline mediums.

Search vs. Browse: This refers to whether a potential reader has reached your book by searching (for specific content) or by browsing (through all kinds of content). In general browsing will be more common way a reader will find your book in the offline store (especially the modern format retails where they encourage browsing), whereas search will be the dominant one in online mediums.
Distraction opportunities and options to engage the reader: Online stores will typically have a book page, which will, at the minimum, give information about the book. Information about the author, publisher, other contributors can also be typically made available. Then editorial and user generated reviews might be there. Overall, once a reader has reached the book page, there are ample opportunities to increase the engagement for that particular book without the actual book coming into picture. In the offline world, this opportunity will be missing. The books will mostly be kept next to each other and quickly passing on to the next book is easy.Online world has its own challenges for you as an author trying to sell the book. In an offline store, the physical book is immediately there in the hands of the reader. Quickly flipping through the book and reading a few paragraphs is easier for the reader and creates good engagement with the book. Even with features like preview or search inside, the effect of actually holding the book is not quite replicated in the online world.

What does all this mean in terms of design decisions?

Cover Design is extremely important in the offline world. It does not mean that you should have a bad cover if you are selling purely online, but in offline stores, the difference between a catchy and a non-catchy cover can be a lot. Word to note here is ‘catchy‘. Yes – the cover has to be beautiful and suitable for the book, but it also has to stand out and get the attention. A beautiful cover, if not catchy enough, would fail to ensure that the book gets picked up. Hence while designing the cover, a fine line between being catchy and being suitable has to be treaded. In trying to make the cover catchy, you can not make it too loud for its subject or target audience.In search oriented discovery, the cover design may not be that crucial. You still need to have a good and suitable cover. But you can relax a bit on the catchiness aspect.
Sub-title and back cover text must be used cleverly in offline world. In the offline stores, there is no equivalent of a “book page” from the online world. So, there is no separate place for you to put in engaging information about the book. All you have is the physical book, title, sub-title and back cover text.
- You need a short, catchy and suitable title. Short because people may not read a long title in the short attention span they have. Catchy because once people read the title, they should be tempted to pick up the book. Suitable because if kids are getting attracted by the title of the book which was meant for techies, it would not result in the final sale.
- If the title is catchy, but too symbolic, sub-title is the place to explain what the book is about. If the reader can’t quickly make up her mind about whether or not the book is interesting to her, she may be distracted easily.
- After the book is picked up and title+sub-title encouraged the reader enough, in most of the cases she would either flip through the pages, look at the back cover or do both in no particular order. Here, the back cover text becomes very important and the space must be used properly. Typical text that can go on the back cover includes
  - About the author
  - A synopsis of the book
  - Excerpts from the Reviews of the book
  What works best depends on the genre of the book, popularity of the author etc. If it is a fiction by a new author, then a gripping synopsis or reviews will work better than the detailed author’s bio. If the fiction is by a well known author, then reference to author’s earlier work will definitely work to an advantage. If the book is a non-fiction and author’s professional life can show her to be an expert in the area, then author’s bio with details of her professional achievements will work well. There is no universally correct practice about what should go in the back cover text. Depending on the genre and the author, suitable text to attract the readers should be placed. Feel free to get creative, but remember that creativity should entice the reader, not confuse them!
- Last, but not the least, the interior design comes in to picture. As mentioned, reader will tend to flip through the pages of the book before deciding to buy. Two things about interior design that are important would be
  - Looks of the interior: The interior should not be ugly. It should follow the good practices for headers, body text, separators, fonts, text-justification etc. The book should not be over-designed either. Unless it is a colorful children’s book or a coffee table book, where the design is the main part, the interior design should be such that it is not noticed! It should facilitate reading content, not hamper it. So, to repeat – not ugly, not over designed.
  - Readability of text: As the reader is flipping through the book, she wants to be able to read some parts from the book. If a readable font is not used or if the text is too dense, this gets hampered. Hence, the fonts and line spacing should be chosen carefully.
In the online world, the information provided on the book page assumes similar importance. The content on the book page should be guided by the same overarching question of ‘What will make the reader want to pick the book up’.

Overall, the conclusion is that the design of the book, especially the cover, matters a lot in the offline world. It does not mean that if you are selling your book online, you should throw a bad design at your readers. What it means is that you have to be extra careful on the design aspects if you are planning to sell through offline store. Because small and subtle things may decide the fate of your book irrespective of its content. The design of the book has to ensure that it gets picked up by the target audience in an environment full of distraction.

Intentions don’t make a doctor, or an editor!

Let’s say someone comes to you and says, “I love serving human beings and I am hard working. I think I will make a great family doctor for you.” Would you hire him as your family doctor? In a sane state of mind, you would not unless he is a qualified doctor and has gone through the years of training and practice needed.

Point is that certain aptitudes and a certain kind of attitude may be necessary for you to enjoy your job, but they can not be a replacement for the skill that can only be acquired by training or practice. We often have people telling us that they have studied in English medium schools, are good with English, are avid readers and hence would make good editors. It may sound right to many of us, but trust me it does not make a good editor.

Good editing is an acquired skill and you need to work on learning and enhancing it. You may be good at English in general but when you start editing, you might suddenly find yourself wondering if there should be a ‘the’ here or not. It is not good enough for you to ‘think’ that a ‘the’ should be there because it sounds right that way. You have to know exactly whether it should be there or not.

That was an example of grammar part of the things. There is more. As writers or speakers of a language we all have our own style. But as an editor you have to have the ability to identify author’s style and make sure your editing does not destroy the style. We have seen people who replaced all the casual Hindi phrases from an Indian English novel while editing. Right thing to do as far as language in concerned, but just not the right thing to do as the editor of a fiction book. The Hindi phrases were a part of the style, the narration. Sometimes the style involves elements more subtle than this. If you have not understood the techniques involved in editing, you may end up returning a manuscript worse off than what it was when it came to you!

There is also a difference in editing content in different forms. A website article is not edited in the same way as a full length fiction novel, which in turn needs a different kind of editing than a STM (Scientific, Technical and Medical) book.

Just like a person who has not studied medicine and does not know what treatment is right for a particular condition would do no good to the humanity with his intention to serve as a doctor, an editor who does not have the right skills would do no good to a manuscript. In fact, in both cases they may end up doing more harm than good.

However, one difference exists between editing and medicine. Getting trained in medicine without formal education in that area is close to impossible. With editing, however, you do not need corpses to experiment upon. You can go for self-training with the help of appropriate books, Internet resources and the Wren & Martin and equivalents from your school days. Then of course, practice makes a man (and woman) perfect. So, if this is the kind of job that interests you, start your self-training and practice right away.

So what does this mean for an aspiring author looking to self publish or may be just looking for feedback? Firstly it is important for any self publishing author to be aware of all the skills that are important for creating a good book. Editing is one of the most important ones without which your content may just not be up to the mark. If you are planning on self-editing your manuscript, you may need to go for some self-training here. Secondly, even if you are hiring someone to do the job for you, it is important for you to know what is expected of the editor, be able to choose the right editor and communicate effectively with him.

Let the best writer-editor pairs bloom!

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Pothi.com provides book editing and proofreading services in India.

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[Self Publishing Guide] Self Publishing your Book – Step 2: Design the Book

This post is an excerpt from our Self Publishing Guide for Indian Market. If you have not, you may want to read the following post in this series before starting on this one

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The book design is in two parts – the interior of the book and the cover.

Book interior. The layout, fonts, size, etc of the book needs to be designed according to the target audience. For instance, a children’s book will have more illustrations with larger, well spaced out fonts and an overall endearing look. On the other hand, a thriller will have a denser text with an easy-to-read font. Technical books are likely to have more diagrams and tables.

Book cover. Unfortunately, most people do judge a book by its cover. So, design an eye-popping cover for your prized work.

Suggestions for an attractive, effective book cover:

Do include the author’s photograph somewhere. This gives the author behind the book a personality and helps readers connect better.
Use the back cover to show positive reviews of the book and a gripping synopsis of its content.
The design of the front cover, title and subtitle should arouse the reader’s curiosity.
The book title and the author’s name should be printed on the spine for better visibility on a bookshelf. (This may not be possible for thinner books.)

[Self Publishing Guide] Self Publishing your Book – Step 1: Finalize the Content

This post is an excerpt from our Self Publishing Guide for Indian Market. If you have not, you may want to read the following post in this series before starting on this one

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You have finally finished your book and are dying to see it in print. Since you have decided to self publish, nobody prevents you from going ahead and printing copies of your book. But hang on, there are a few more tasks to be done, decisions to be taken before you can see the birth of your creation. As they say, haste makes waste.

Step 1-Finalise the content. You should not write a book and forget about revisiting it. You need to go through the manuscript in minute details and revise it if required. In the initial excitement of having completed the book, authors tend to overlook checking for mistakes in writing style.

Remember, no matter how talented a writer you are, it always helps to have another person look over the entire book. The greatest writers in the world have had their work ruthlessly edited. Editing does not mean your book has to lose its style/flavour. As a self publisher, you retain the right of final judgement on anything.

The editing options available to an independent author are

Professional editor.This is the costliest option. However, it will ensure that you get an unbiased professional look at your work from a third person’s perspective.
Editing by friend/acquaintance. You could approach a friend with good language skills to go over the manuscript and do a frank, ruthless critique.
Self editing. The third, option is to go over the manuscript yourself for spotting problems. This is the least you must do. Remember, errors can be spotted more easily if you review your manuscript after a gap – say, a couple of weeks.

General editing checklist. There are certain common mistakes we tend to commit in our writing.

Getting repetitive. Repetition – of a sentence or words or ideas – can be used as a tool to emphasise a point or an idea, but beyond a limit, it becomes counter productive.

Narration, flow and writing style. The book should be consistent. The storytelling should not be disjointed or abrupt. The tense and narrator’s person should be consistent. The best writers break many rules, but they know the rules like the back of their hand before that.

Contradictions. Care must be taken to ensure that the characters/information/incidents mentioned do not contradict each other in different parts of the manuscript.

Readability. You need to ensure that the sentences are lucid and readable – not too long or complex.

Clarity of narration. While editing, emphasis needs to be laid on checking that the narration is clear and conveys the ideas or description clearly. Check if certain portions need to be rewritten to improve clarity and narration.

Flow of the book. The overall flow of the book needs to be logical. Check if the organisation of the chapters is fine or if it needs to be rearranged.

Grammatical errors. Last, but not the least, the language needs to be grammatically correct. Sentence construction, prepositions and articles, punctuation, verbs, tenses, spellings – everything. Nothing will be a bigger turn-off for a potential reader than spotting a grammatical mistake in a book.

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Don’t rely overly on Natural Writing Skills

Don’t rely overly on Natural Writing Skills

We know that some people are just good with words. Writing comes easily to them. While some of us have to struggle to give right expressions to their thoughts, these people with natural writing skills are able to do it without having to consciously try.

As readers, at some point of time or the other, we all have been fascinated by a piece of writing, which conveys its meaning so beautifully that we wonder why we did not write it that way. Its not that we got the idea a little late. Its just that the writer simply knew how to express it better than us!

Now, if you are one of those people who have the natural writing skills, it makes obvious sense for you to be writing a book. Your skill will be your biggest asset.

However, if you are trying to do it completely on your own, you need to be aware of a mistake many first time writers, especially those who have not been exposed to writing or publishing in a formal manner, tend to commit. Over-rating natural writing skills!

Of course, there are exceptions to everything. But for most people it is important to keep in mind that the product of one time writing is not ready for an average reader. Even with the best writing skills, here are some of the common language issues that will be there in the manuscript

You might have penned down ramblings too exactly. The sentences would have become too long with many clauses, which can be interpreted in different combinations. And even with the best command of grammar, you would have lost track of related subjects, objects, verbs, tense, voice and singular vs. plural.
If you do not think in the same language that you are writing in (can be the case with many Indians writing in English), the constructions of your thought language would have made their way into your writing, which would definitely strike as odd or even funny to the reader. Not the effect you wanted to create!
There would be missing or wrong punctuations, words spelled wrong which spell checker can not catch (‘there’ instead of ‘their’) or an unintentional wrong use of word which make the meaning just opposite to what you intended to say. Before you know it, the reader has put down your book with a “Never Again” feeling.

The issues we have pointed here are mostly language related. There would also be issues around consistency of plot and characters (for fiction), consistency of message and correctness of information (for non-fiction), overall narration, organization of chapters etc.

With self publishing, there is no one to really check you and it is easy to give in to the temptation of publishing your unaltered work – “natural writing”. If you are doing it more for fun and self-satisfaction, then it may be fine that way. But if you want others to read it, the language issues we have pointed out should be the least you must take care of.

What this means is that the manuscript must be re-read several times by you and you should not be shy of editing and rewriting ruthlessly if need be. In an ideal scenario, after you are done from your side you should also take the book through a professional editor. If professional editor is not affordable, then find a friend/relative who is good with language and will give honest feedback about writing and language. Good news with self publishing is that you still retain the final control on your manuscript. If you don’t want to accept changes suggested by the editor you are free to do so. But it is important to take an informed decision. Not knowing what could be wrong will not do justice to your book.

All of this does not mean that you have produce books which are written like school essays in such a grammatically and politically correct language that no one ever talks in. Of course not! Refining and rewriting the manuscript does not mean that it has to lose your style. If your character are not supposed to speak correct language, then they should not. If certain portions are there to convey ramblings, then they should be written like ramblings. The idea, rather, is that none of this should happen in an unintended fashion. In general, a qualified editor would understand the difference between what comes due to writing style and what comes due to wrong way of writing it. In cases where she does not, you retain the ultimate power anyway.

So, pick up the manuscript you did not bother to read since you have finished it and get started on it!

P. S. How much editing do you think the current piece has gone through? Can it do with more? Suggest through comments the parts/sentences you would rewrite. Not abstract suggestions. Give the actual rewritten text. Focus on how language could be made better, more readable etc. apart from the grammatical errors.

[Self Publishing Guide] Self Publishing and Print on Demand (are not the same)

A meaningless word that is used very often, not just by newbies, but also by several industry insiders is on-demand publishing. On-demand publishing really does not mean anything. It is the printing that is done on demand. Self publishing is not the same thing as print on demand. This excerpt from our self publishing guide explains the same. It also talks about the two printing options available to publishers in the form of Print on Demand (POD) and Offset Printing.

If you have not already done so, you may want to read the following articles from this series before reading this one.

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Self Publishing and Print on Demand (POD)

There is a difference between self publishing and Print on Demand. The two terms are often used interchangeably by most of us since POD is the most prevalent technology used by self publishers. But the two are not the same.

Publishing is the entire process of preparing the manuscript, editing, designing the cover, printing, distribution and marketing. Printing is only one step in the process of publishing. At the printing stage, the publisher has to choose between two technologies – offset printing and POD. If the publisher is confident of selling a large number of copies (500+), then he may opt for offset printing. If the sale is not expected to be in large numbers, then even a normal publisher may prefer POD. In short, publishing is the entire process whereas POD is a technology which can be used by a full-fledged publisher as well as a self publisher.

POD versus Offset Printing

POD is a relatively new printing technology where the cost of printing does not depend on the number of copies being printed. This is essentially digital printing, where each copy is printed independent of the other.

POD has its advantages and disadvantages.

Advantages of POD

Flexibility to print even a single copy at a time. The unit cost of printing one copy and 1,000 copies does not vary much.
Each copy can be personalised. You can even dedicate different copies to your different bosses or friends and earn brownie points, for instance.
The content can be updated over time at no cost since the printing is done directly from a soft copy.
Since one can print exactly the number of copies ordered for, with no significant addition to costs, there is no need to maintain dead inventory (unsold copies).
The entire process is faster.

Disadvantages of POD

The cost per copy is slightly higher as compared to bulk printing done by offset.
Although black and white/grayscale printing quality is now at par with offset, accurate colour reproduction may be an issue in some cases.

Offset printing is a more prevalent and older technology. This involves setting the book in certain specialised software and cutting a plate of the image. The inked image is transferred (or ‘offset’) from a plate to a rubber blanket, then to the printing surface. The plate making process is costly and once made, the plates cannot be corrected or changed. Revision in the book requires cutting new plates. But once you create a plate, you can use it to generate a large number of copies. Therefore, one needs to print a large number of copies (typically 1,000+, minimum 500+) to distribute the cost of plates over all those copies. As a result, printing just a few copies is not cost-effective with offset printing; the cost per copy decreases with increase in the number of copies printed.

Offset printing too has its advantages and disadvantages.

Advantages of Offset Printing

Per copy cost is low if number of copies is high. Works well with the current distribution setup in the industry.
Quality may be better, especially for coloured printing/photo books.
Wider choice of printing paper and other production options are available.

Disadvantages of Offset Printing

Large upfront investment in bulk printing. Because of high setup costs, short print runs are not feasible
Need to maintain the inventory and logistics

Publishers are not evil!

Pitching with wrong logic can be fatal to a new idea. More dangerous than the possibility of it being ignored. An ignored idea can be rekindled, but an idea that dies due to wrong positioning might be gone for good (or for quite a long time).

Self Publishing faces the same fatal danger when it is pitched as a way of getting back at the “evil” publishers who won’t publish newcomers.

Let’s get this straight. There is nothing inherently evil with traditional publishers. Thinking about the business they are in with some common sense at hand should make it obvious. But, intentionally or unintentionally, many people skip this step before pronouncing their ultimate judgment on the publishers.

Let’s take a look at some of the reasons that make the publishers evil

Because they ignore new writers
Because they don’t even bother to tell you whether they are looking at your manuscript or not
Because they make writers change their manuscripts heavily before publishing
Because they are morons to have rejected the manuscript of XYZ book several times, which later went on to become a best-seller. They just don’t know their job.

And now let’s look at the ground reality under which publishers operate

Supply of authors has increased and is constantly accelerating. As the literacy, dissemination of knowledge and the general awareness increases, the number of people who have a book in them is shooting up like crazy. Number of buyers is also increasing, but definitely not in the same proportion. More and more people are educated now. More aware too. Ability to write a book is not limited to a very few. It means that publishers are dealing with an increasingly higher number of manuscripts every day. While a lot of them would be promising, a much greater number of those would be crap. There just does not exist a practical way for them to do justice to all the manuscripts received. If they ignore you or if they don’t respond to you, its not because of some great conspiracy against you. Even with best of the intentions, they just don’t have a way to do it right for all!
Unless you are talking about a non-profit running on donations, publishers have to run a business that pays for itself and more. Even if a publisher stands for a certain ideology and promotes certain kinds of content, they have to make money out of it to sustain. What this means is that they have to take steps to ensure that a particular book will sell enough because they are investing a lot in preparing, printing and marketing the book. They can not run with author’s whims and fancies. They may not always be correct, but nobody ever is. All they can do is to do their best, like anyone in business will do. No computer program can reliably predict whether a book will be a success or not. Publishers can only go by their understanding which comes from the experience they have accumulated over time. If this means editorial interference in your work, then it has to be done. There is no point being egoistic about it. If someone is investing money in your work, he gets that much of right on it. And an editor may have to reject your manuscript even if as a serious reader she likes it, if she feels that it won’t be a good investment. This has to be understood. Running a business is not evil, nor is taking the business decisions.
Nobody can make perfect decisions. Publishers also fail. Yes – they have rejected manuscripts which have gone on to become the best-sellers of all times. Yes – many legendary writers have suffered in their initial days or even their entire life times due lack of recognition. But you know what! The same thing happens in any other business too. All the established Internet players refused to buy the technology that created the company called Google! Whatever is the industry you are familiar with, it won’t be too hard to find similar examples. Point is that any business tries to take best decisions. But there is no fool-proof way of doing that. They go by their business data, intuition and experience. These things may mislead, but that’s how it is. It does not make them evil. Its not that if a different set of people were running the publishing industry, they would not have had the misses. It may have been a different set of hits and misses with a different set of people. But there would always be both! Nothing evil behind it.

Why, you may wonder, would the blog of a company providing self publishing platform be talking so sympathetically about the traditional publishers? There are no hidden evil motives behind it 🙂 There is a very good reason why we want our users to be aware of the reality of the industry.

Self publishing, in an open way at least, is a new concept. And as mentioned earlier, if pitched wrongly it would die a premature death and be gone for good. Self publishing is not here because traditional publishing is evil. No absolutely not. That’s why we have taken the pains to clarify that there is nothing evil about traditional publishing.

Self Publishing is here because there are publishing needs beyond what traditional publishing in meant to fulfill. In our post ‘What is self publishing‘ we have mentioned some of the circumstances where self publishing works very well and the heavy-weight, investment-intensive traditional publishing won’t work. We will talk more about it in this blog in coming days. With this post, all we wanted to convey was that self-publishing as opposed to “evil” traditional publishers is not the right way to look at things.

[Self Publishing Guide] What is Self Publishing?

This post is second in a series of articles which are excerpts from our Self Publishing Guide for Indian Market. If you have not already, please read the first article of the series before proceeding with this one

What is Publishing?

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What is Self Publishing

Self publishing in strict sense is a special case of publishing where author herself is the publisher. The author takes the complete control and responsibility of all the aspects of publishing – preparing the book, printing and marketing the book. In fact, anyone – be it an individual or an organization – can self publish. In our discussion of self-publishing we include publishing carried out by any individual or organization whose main business is not publishing, even if it is not self-publishing in the literal sense of the word (that is the author is not the publisher).

Self Publishing: Advantages and Disadvantages

Advantages

No need to spend time convincing publishers/agents.

The author is the boss and has complete control over content, design, pricing.
Faster way to get your book published.
Easy to publish books for a niche audience.

Disadvantages

Needs financial investment for the publishing process – editing, designing, printing, marketing.
Lack of sales and marketing expertise. No pre-launch publicity, no launch hype with celebrities and media.
Chances of lower credibility because the book is not validated by an independent/traditional publisher.

When to self publish

Given the pros and cons of self publishing, there are certain cases where it work well. Some of them are listed below

Experts: If you are some sort of expert in anything, you could self publish a book targeted towards that audience. Expertise need not mean global fame. You could be a blogger on environmental issues with a following, for example.
Niche publications: The way the economics of traditional publishing works, if your audience is niche and small, publishers may not be interested in your book. If you have a way to access this niche audience and market your book, self publishing is the way to go.
Publishing as gift: A book can be published for gifting purposes or for distribution to friends and family. For example, you may want your book just for your family, or may want to surprise a friend by publishing his/her writings as a birthday gift.
Support to profession and brand building: A book can be published to establish your credibility and thought leadership in your profession. Coaches, training institutes and other professionals/organisations can publish a book themselves and distribute or sell them. It will help brand building.
Complete control over the book: If you do not like to succumb to the demands of the editors on how the book should start, read and end, self publishing is the option for you.

[Self Publishing Guide] What is Publishing?

We have recently prepared a self publishing guide to help people understand the idea and process of publishing and self publishing, especially in Indian context.

This post is the first of a series of articles, which are excerpts from the guide (these articles may be modified a bit to suit the form of blogs better). This article explains in simple words what publishing is and what tasks it involves. Content may seem obvious to some readers. But before we start discussing self publishing and its nuances, it is important to be on the same page regarding what publishing itself means.

Of course, publishing is a word used in a large number of different contexts. Our discussion here is in the context of publishing books – that too in print.

With more of prologue than actual content, here is the article

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Publishing

Publishing is the process by which books, magazines and other reading material are produced and distributed among the readers. The aim is to make information, ideas, thoughts, stories available for public viewing and, maybe, make some money too.

Publishing Process and Tasks

The process of publishing a book can be broken down into the following steps:

Selection of manuscript – This is the step where the struggling writer goes from pillar to post, hoping to draw the attention of some editor or publishing house. This is the step where publishers have to take the crucial decision of making an investment in particular manuscripts in the hope that readers pick them up as books in enough numbers and they get good return on their investment.
Editing the book – Once a manuscript is selected, an editor starts cutting the flab — doing away with what is unnecessary. Also under the scanner are language, syntax and readability.
Designing the book – Once the basic text is ready, it needs to be packaged the right way to appeal to the target audience. The designer’s job is to ensure, for example, that an Economics textbook does not have Katrina Kaif on the cover.
Printing – This crucial process can be handled in different ways, depending on the requirement. We shall discuss this in detail in one of the articles later.
Sales and marketing – Thousands of writers get their books printed every year. You need to let the readers know that your book is unique, luring them to buy it. You can have a great book but if the reader does not know about it, it will never get bought! The book needs to be distributed so that every reader – or even a possible reader – gets to buy a copy at the nearest book shop.

Publisher

Publisher is a person or an organisation which takes the manuscript from the author and handles the tasks outlined above. A typical publisher brings in the editorial and design expertise, distribution contacts, marketing muscles and financial investment needed for the entire process, which are important in making a book a success or a failure.