The author\u2019s personal blog that will create comments and bring readers to the book. Interaction is essential for a successful online marketing campaign.<\/li>\n<\/ul>\nWith all marketing content linked back to your website, those interested in purchasing your book can do so easily. That is the purpose and design of a successful online presence. With all of these efforts, be prepared for the long-term, nothing happens overnight. \u00a0Take you time and build your audience.<\/b><\/p>\n
Let\u2019s look at these essential ingredients.<\/p>\n
Your website<\/strong><\/p>\nWebsites come in every shape and size. You can have just one sheet \u2013 that just introduces the book and gives the reader a place to purchase it. You can build a 10- page site, with photos, your bio and excerpts from the book, as well. To develop a site can be very inexpensive and a very cost-efficient method to reach readers. If you are not tech savvy, there are many different ways to manage your site. \u00a0It will be the major platform where your readers can reach you.\u00a0<\/i><\/p>\n
A Social Media Profile<\/strong><\/p>\nThe next aspect to your web presence is your social media interaction. Everyday it seems like there is a new social media site emerging. Facebook<\/b> is still the #1 way people connect on the web, with 250 million users a day. Google says that YouTube<\/b> airs 4 billion videos per day and Twitter <\/b>is the third most popular. Some more potential sites in the image below:<\/p>\n
![\"blog-02\"](\"https:\/\/i0.wp.com\/pothi.com\/blog\/wp-content\/uploads\/2016\/08\/blog-02.jpg?resize=620%2C475&ssl=1\")
<\/p>\n
All of these sites translate to millions of potential fans and buyers for YOUR book. Plus, every social media page\/profile you create will be linked to your site so purchasing your book is easy and quick. All that is needed is your willingness to create pages\/profits for each social media site (almost all free) and invite everyone you know to join. Yes, it can seem like a full time job. And once again, there many ways to manage your social media posts. (We will go into this further in subsequent posts)<\/i><\/p>\n
Your Blog<\/strong><\/p>\nBlogs are controversial because there are so many. But more than 50% people online read more than one blog a day. Blogs are how people are getting their news, their opinions and advice. For a writer, a blog can be a fun experience or seem like a chore. But you will be glad you have one. Your blog will create interaction and feedback. Exactly what Internet marketing is all about. Here are a few tips on what makes a successful blog \u2013<\/p>\n
\n- Speak to your target audience. Be direct and interesting.<\/li>\n
- Don\u2019t make them too long\u2026 400- 600 words<\/li>\n
- Make them easy and fun to read<\/li>\n
- In other words, show don\u2019t tell. Stories sell, facts tell. Tell a great story.<\/li>\n
- Try to engage the reader \u2013 include a call to action at the end that gets them excited and involved.<\/li>\n<\/ul>\n
More online marketing tips to come. Stay tuned!<\/p>\n","protected":false},"excerpt":{"rendered":"
Once considered the black sheep of publishing, self-publishing is now the mainstream. No longer deemed amateurish or even unglamorous, writers who have even been published by traditional publishers are choosing self-publishing. \u00a0Why? Control and profitability! By having control, the author now must take the book\u2019s marketing into his or her own hands. This is not … Continue reading “Three Essential Ingredients for Online Book Marketing”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[26],"tags":[192,124,194,193],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7vAZr-15Q","jetpack-related-posts":[{"id":5565,"url":"https:\/\/pothi.com\/blog\/2021\/08\/10\/audiobooks-future-of-publishing\/","url_meta":{"origin":4206,"position":0},"title":"Audiobooks: The Shining Prospect in the Publishing Industry","date":"August 10, 2021","format":false,"excerpt":"More and more readers are beginning to feel that they are doing justice to a book by listening to it. After all, in India, story has always been more of an oral tradition than a written one. Even at our BYOB Parties, we had several readers speak about the audiobooks\u2026","rel":"","context":"In "Publishing"","img":{"alt_text":"Audiobooks graphic header","src":"https:\/\/i0.wp.com\/pothi.com\/blog\/wp-content\/uploads\/2021\/08\/Audiobooks-The-Future-of-Stories-1.jpg?fit=940%2C788&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5135,"url":"https:\/\/pothi.com\/blog\/2021\/01\/13\/author-resource-placeit\/","url_meta":{"origin":4206,"position":1},"title":"Author Resouce: (Free) Mock Up Covers For Marketing with Placeit \ud83d\udcda","date":"January 13, 2021","format":false,"excerpt":"Book mockups are an effective marketing tool for your book promo campaign. Placeit offers over 60,000 ready-to-use templates, designs and mockup tools. We will be focusing on the book mockup options they have on offer. What Kind of Marketing Solutions Does Placeit Provide? Create lead magnets and promo material for\u2026","rel":"","context":"In "Author Resources"","img":{"alt_text":"Quotation by Anne Rice","src":"https:\/\/i1.wp.com\/pothi.com\/blog\/wp-content\/uploads\/2020\/11\/Copy-of-Copy-of-Copy-of-_Cliches-stock-phrases-adherence-to-conventional-standardized-codes-of-expression-and-conduct-have-the-socially-recognized-function-of-protecting-us-against-reality..._.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5730,"url":"https:\/\/pothi.com\/blog\/2022\/01\/20\/interview-lgbtq-fiction-2022\/","url_meta":{"origin":4206,"position":2},"title":"Interview: Conan Karchang Doley Writes About Love and Dreams in Delhi","date":"January 20, 2022","format":false,"excerpt":"We caught up with Conan Karchang Doley , the author of I Don\u2019t Think Straight. Conan Karchang Doley was born on November 14, 1992. He completed his graduation and post graduation from Delhi University. He lives in Majuli Island, Assam, where he was born. He spends his time reading, writing,\u2026","rel":"","context":"In "Interviews & Stories"","img":{"alt_text":"Book: I Don't Think Straight","src":"https:\/\/i1.wp.com\/pothi.com\/blog\/wp-content\/uploads\/2022\/01\/image-resized.jpg?fit=500%2C762&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5704,"url":"https:\/\/pothi.com\/blog\/2021\/09\/28\/interview-vivek-hattangadi-author-pharma-brand-management-books\/","url_meta":{"origin":4206,"position":3},"title":"Interview: Vivek Hattangadi- Author of Pharma Brand Management Books","date":"September 28, 2021","format":false,"excerpt":"It was World Pharmacist's Day last week on September 25. We got an opportunity to speak with author Vivek Hattangadi,\u00a0author of several pharma-brand\u00a0 management books at the Pothi.com Store. You can reach Vivek Hattangadi at vivekhattangadi@theenablers.org for brand management consulting, and training. 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