\n- Understand that whether you have a traditional publisher or you are the publisher, books do not get the kind of production budget that movies and music get, so the onus of investment is on the publisher or you.<\/li>\n
- You can be writing a genre or for a particular target audience, but the author brand is key.<\/li>\n
- Make your digital presence felt.<\/li>\n
- Find unconventional ways to promote the book. Always look for the next big idea and it is always in the book you have written.<\/li>\n
- See if your marketing idea is shareable and if collaboration can further your brand.<\/li>\n
- Plan to market the book at least two months in advance.<\/li>\n
- Create a detailed content plan. If your book is a fiction, you can decide to introduce your main characters, feature illustrations if any and feature your book trailer.<\/li>\n
- Once the marketing is done and preorders come rolling in, decide on an impressive launch. In times like these, a digital launch is also a good idea.<\/li>\n<\/ul>\n
So if you’ve written a book, the journey has just begun!<\/p>\n","protected":false},"excerpt":{"rendered":"
The German Book Office featured a webinar on author branding with Sangram Surve last week.\u00a0Surve kickstarted his informative session with a famous quote by Jack Welch: “Control your destiny or someone else will.” Some Author Branding Lessons from the session Understand that whether you have a traditional publisher or you are the publisher, books do … Continue reading “Webinar on Author Branding: Masterclass with Sangram Surve”<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":5209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[26,14,17],"tags":[403,53],"jetpack_featured_media_url":"https:\/\/i2.wp.com\/pothi.com\/blog\/wp-content\/uploads\/2020\/10\/books.jpg?fit=1000%2C667&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7vAZr-1kg","jetpack-related-posts":[{"id":5684,"url":"https:\/\/pothi.com\/blog\/2021\/09\/25\/world-pharmacists-day-pharma-books-pothi-com-store\/","url_meta":{"origin":5100,"position":0},"title":"World Pharmacists Day: Six Pharma Books at The Pothi.com Store","date":"September 25, 2021","format":false,"excerpt":"The World Pharmacists Day commenced at the FIP Council 2009 in Istanbul to encourage activities that promoted the role of the pharmacist in improving health in every corner of the world. We have a large number of books at the Store that have to do with the pharma field: PHARMA\u2026","rel":"","context":"In "Writers of India"","img":{"alt_text":"World Pharmacist Day","src":"https:\/\/i0.wp.com\/pothi.com\/blog\/wp-content\/uploads\/2021\/09\/Blue-and-Black-Super-Swiss-Ingredients-and-Benefits-Medicine-Poster-Facebook-Post-2.png?fit=940%2C788&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5704,"url":"https:\/\/pothi.com\/blog\/2021\/09\/28\/interview-vivek-hattangadi-author-pharma-brand-management-books\/","url_meta":{"origin":5100,"position":1},"title":"Interview: Vivek Hattangadi- Author of Pharma Brand Management Books","date":"September 28, 2021","format":false,"excerpt":"It was World Pharmacist's Day last week on September 25. We got an opportunity to speak with author Vivek Hattangadi,\u00a0author of several pharma-brand\u00a0 management books at the Pothi.com Store. 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