{"id":5565,"date":"2021-08-10T10:33:35","date_gmt":"2021-08-10T05:03:35","guid":{"rendered":"https:\/\/pothi.com\/blog\/?p=5565"},"modified":"2021-08-10T10:39:06","modified_gmt":"2021-08-10T05:09:06","slug":"audiobooks-future-of-publishing","status":"publish","type":"post","link":"https:\/\/pothi.com\/blog\/2021\/08\/10\/audiobooks-future-of-publishing\/","title":{"rendered":"Audiobooks: The Shining Prospect in the Publishing Industry"},"content":{"rendered":"<p>More and more readers are beginning to feel that they are doing justice to a book by listening to it. After all, in India, story has always been more of an oral tradition than a written one.<\/p>\n<p>Even at our BYOB Parties, we had several readers speak about the audiobooks they had listened to including <em><a href=\"https:\/\/www.amazon.in\/Born-Crime-Trevor-Noah\/dp\/1473635292\">Born a Crime <\/a><\/em>by Trevor Noah; <em><a href=\"https:\/\/www.audible.in\/pd\/Let-Your-Mind-Run-Audiobook\/B07BR59213\">Let Your Mind Run: Thinking Your Way to Victory\u00a0<\/a><\/em>by Deena Kastor, Olympian runner; \u00a0<em><a href=\"https:\/\/www.amazon.in\/Lincoln-in-the-Bardo\/dp\/B01MRBYPTR\/ref=tmm_aud_title_0?_encoding=UTF8&amp;qid=1578036937&amp;sr=1-1\">Lincoln in the Bardo<\/a><\/em> by George Saunders; and <a href=\"https:\/\/wortharead.pub\/2020\/01\/13\/reader-interview-of-sreeraj-the-regular-byob-party-in-october-2019\/\">poetry books as poetry is best listened to<\/a>.<\/p>\n<p>On that note, we attended the extremely informative workshop \u2018Creating an AudioBook Future\u2019 hosted by <a href=\"https:\/\/beat.no\/\">BEAT Technology<\/a>\u00a0in partnership with\u00a0<a href=\"http:\/\/www.allaboutbookpublishing.com\/\">All About Book Publishing<\/a>.<\/p>\n<p>The event that was held on Aug 3 included Q&amp;A with experts about creating an audiobook strategy, including curating a list, selecting narrators, studio recordings and marketing.<\/p>\n<h5>Some Takeaways From the Session:<\/h5>\n<ul>\n<li>Audiobooks are gaining popularity and many publishers are warming up to this model of infusing fiction and non-fiction with radio drama and digital technology. One indication that the audiobook trend is here to stay is that some books are being released exclusively in this format.<\/li>\n<li>While the world over, it is fiction that makes the cut, in India, audiobooks seem to thrive the most in the self-help, financial and wellness segments.<\/li>\n<li>In India, commute time to work is the highest in the world and so this is the perfect time to plug into a device and listen to a book. This is a huge opportunity for audiobook publishers.<\/li>\n<li>Audiobook production is nothing like the making of a paperback or an eBook. The yardsticks are very different- audiobooks are very expensive to create, requiring high-quality narration plus no scope for automation. Yet publishers are diving in and trying to zero in on more optimal publishing and distribution models<\/li>\n<\/ul>\n<p>What audiobooks have you been listening to recently?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More and more readers are beginning to feel that they are doing justice to a book by listening to it. After all, in India, story has always been more of an oral tradition than a written one. Even at our BYOB Parties, we had several readers speak about the audiobooks they had listened to including &hellip; <a href=\"https:\/\/pothi.com\/blog\/2021\/08\/10\/audiobooks-future-of-publishing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Audiobooks: The Shining Prospect in the Publishing Industry&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":5569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[14],"tags":[528,529],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/pothi.com\/blog\/wp-content\/uploads\/2021\/08\/Audiobooks-The-Future-of-Stories-1.jpg?fit=940%2C788&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7vAZr-1rL","jetpack-related-posts":[{"id":5747,"url":"https:\/\/pothi.com\/blog\/2022\/03\/20\/salilchaturvedi-haiku-haibun-haiga-anthropocene\/","url_meta":{"origin":5565,"position":0},"title":"Interview: Writing Haiku, Haiga and Haibun with Salil Chaturvedi","date":"March 20, 2022","format":false,"excerpt":"We had the opportunity to chat with Salil Chaturvedi, author of love and longing in the anthropocene. Salil Chaturvedi is the author of short fiction and poetry and dabbles in photography. His stories and poems have been published in various journals and anthologies. He loves creating haiku, haiga (a combination\u2026","rel":"","context":"In &quot;Interviews &amp; Stories&quot;","img":{"alt_text":"Shortening Days","src":"https:\/\/i2.wp.com\/pothi.com\/blog\/wp-content\/uploads\/2022\/03\/shortenening-days-1.jpg?fit=1200%2C785&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4339,"url":"https:\/\/pothi.com\/blog\/2017\/11\/02\/interview-sunaina-patnaik\/","url_meta":{"origin":5565,"position":1},"title":"Interview: Sunaina Patnaik","date":"November 2, 2017","format":false,"excerpt":"Sunaina Patnaik is a twenty-something writer from Hyderabad. Her writing explores the realms of vulnerability, loss, healing,and self-love. Warm Delinquencies is her debut collection of poetry and writing that deals with the matters of the heart. 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Her poems have been published in New York, London, Australia, Canada, India, Africa, Japan, China, Cuba and Israel. \u00a0 Why do you write poetry?\u00a0 I write poetry\u2026","rel":"","context":"In \"Anna Banasiak\"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/pothi.com\/blog\/wp-content\/uploads\/2019\/12\/Anna-Banasiak-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5473,"url":"https:\/\/pothi.com\/blog\/2021\/07\/14\/down-memory-lane-bring-your-own-book-party\/","url_meta":{"origin":5565,"position":3},"title":"Down Memory Lane: Once Upon a Bring Your Own Book (BYOB) Party \ud83d\udcda","date":"July 14, 2021","format":false,"excerpt":"It was in 2015 that we held our first Bring Your Own Book (BYOB) Party. Since Pothi.com is a book company and the founders are devoted readers, the idea was to get people to talk about the books they loved. 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