Frequently Asked Questions

Self Publishing And Print On Demand

Before Print-on-Demand, it was impossible to think of printing one copy of a book or any other material in a cost effective manner. Offset Printing, the most popular printing technology around, as well as the other alternatives have a high setup cost. So one needs to print a large number of copies (typically 500+) to distribute that setup cost over all those copies. That is the only way to achieve a good per copy cost. The whole publishing economics, therefore, had to work on the assumption of bulk printing, with the associated operational and financial issues. But with the possibility of printing one copy at a time, thanks to POD, the printing and publishing economics can change entirely. More details about this can be found in this article on Print-on-Demand (POD).