Stories are powerful. Not only do they change individuals, they play an important role in the development of cultures and civilizations too. Stories arouse interest and emotions, motivate for action and change, and provide a conduit for transfer of tacit knowledge and beliefs from generations to generations.
Stories help in change and learning because:
1.Stories are coherent, structured, and easy to relate with
2.They weave a rich imagery that affects the human brain at a deeper level
3.The panoply of emotions that they bring ensures that the learning is firmly anchored in the brain
4.Stories are simple to understand and easy to recall
In this book, I have penned down 10 stories that you, as a trainer, can readily use in your training programs. Each story can be used for sensitizing learners to many different but related topics like empathy, listening, humility, trust etc.
Money management Issues and Practices of the Ultra-poor Populations in West Bengal by Dr Susmita Mukhopadhyay
Summary of Crossing the Chasm by Jaya Jha
What Happened To Advertising? What Would Gossage Do? by Massimo Moruzzi
Facts for You, May 2014 by EFY Enterprises Pvt. Ltd