Amidst amusing and enjoying in the group, hardly could they anticipate of the dooms day coming shortly. On that fateful day, all four find that neither Hukka nor PT has qualified the exam of their dream service; Indian Administrative Service. With his two other buddies, TH and Kabba, already out of race; no one in the group comes closer to the dream of getting Government Administrative job.
With the pain of not getting a desired job after betting everything including five valuable years of their life, and global economic slowdown making difficult to absorb them in private jobs; they plan a unique idea of doing business by opening a virtual coaching institute named “The SELF”.
Unfortunately, The SELF does not generate the desired outcome even after meticulous work by the chaps. So they abandon the idea prematurely. But, Hukka is not in favor of quitting the novel project of The SELF. However, running the business alone is not possible for him.
Luckily, he gets an offer of faculty of math in south based coaching institute, giving him a chance to earn as well as take the firsthand experience of running such business.
Post his return from the south, he establishes SELF-IIT with the help of his brother-in-law. Teaming up with DT and Pals, he makes all die efforts to make it successful. At the initial success, he is doubly happy as his efforts bring positive result; in addition he gets a caring lover in the Pals.
Unfortunately, factors beyond his control ruin his business again. Frustrated as he becomes, he tries his luck elsewhere. But things aren’t easy for him. Struggling hard to make a living, he comes across a situation, where SELF-IAS is calling him; but, the past failures somehow discourage him from taking chances.
Bewildered at “What will he do?” should he take chance again? Will he succeed this time?” he takes a tough decision again.
Marketing Management by Jayen K. Thaker
The Dynamic Business Plan by Mogens Thomsen
Entrepreneurial Guide Vol.1 by Suyash Gupta
Proceedings of ICMTSET 2013 and IRCEBM 2013 by Zelus International FZE