This book contains information about Siebel Marketing in detail.
It Covers A-Z of Campaign Management along with Screen shots and in a step-by-step manner. It also has Campaign Process flows.
It also covers Siebel 8 Marketing New features like MRM.
It covers Lead Management Functionality & Lead Scoring in depth.
Other topics covered are :-
Email & Web Marketing
Web Responses & Surveys
Collateral & Asset Management
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