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WOMEN ENTREPRENEURSHIP (eBook)

WOMEN ENTREPRENEURSHIP (eBook)

Role of Women Entrepreneurship Towards more Inclusive Economic Growth

by Mridula Velagapudi (2 reviews, add another)
Type: e-book
Genre: Business & Economics
Language: English
Price: Rs.150.00
Available Formats: PDF Immediate Download on Full Payment
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Description of "WOMEN ENTREPRENEURSHIP (eBook)"

The book aims to encourage entrepreneurial thinking by showing how to understand and spot the possible opportunity gaps in various sections and industries. The objective is to encourage entrepreneurial thinking and motivate more women to take the plunge, without necessarily judging success as the outcome. It aims at encouraging the effort and presents guidelines for taking the right steps towards the entrepreneurship and hence moderating many risk factors.

The structure of the book follows a pattern where separate chapters present summaries of various industry analyses which will help in attuning a reader’s thinking from an entrepreneur’s point of view. The book covers a wide variety of market segments and highlights the implicit entrepreneurial opportunities in them. Every industry analysis is followed by a supporting example of a venture started by a woman. The book also covers Mompreneurship, which is not so popular a concept in India presently.
Another important fact that the book touches upon is the growing importance of women as entrepreneurs [as leaders and key decision makers in the corporate world] in the next 10-15 years. This part is a corollary based on a research study done by McKinsey. The book highlights the need for better ecosystem for bolstering Women Entrepreneurship in India.

Some Praise and Expert Reviews:

"This book is an idea whose time has come. Never before in human civilization have women been equal partners not just in raising family, but in powering economic development. In the past, if women took to entrepreneurship, it was simply to supplement family income. But today, even women can have game changing ideas and can be as much of trail-blazers in building highly successful enterprises. Even Mompreneurs are not just ‘livelihood’ entrepreneurs any more, content with just starting at home something to ‘keep themselves occupied’ but are serious surplus creators. This book captures and glorifies the wealth- creating spirit of women entrepreneurs."
- Prof. Nandini Vaidyanathan
Alumnus, The London School of Economics & Delhi School of Economics
Co-founder & Mentor CARMa Venture Services

REVIEW on Pluggd.in
http://www.pluggd.in/women-entrepreneurship-book-review-297/

About the author(s)

Mridula has worked in a start-up in the past. She currently is a freelancer and writes extensively on Entrepreneurship.

http://mridulavelagapudi.blogspot.com

Book Details
Availability: Available for Download (e-book)
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Reviews of "WOMEN ENTREPRENEURSHIP (eBook)"
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Comments

Initially I was a bit hesitant to read the book, given the lack of perceived relevance for me and the title reminiscent of a doctoral thesis.

And as I started reading through it, the hesitance gave away - bit by bit (Bullet points, and shorter paragraphs would have accelerated the de-hesitancy bit; but then one can't have it all)

The prologue could have been a trimmed more than a bit, as well as intros into each of the 19 cases. The set up was good, drawing the reader into each of the cases in a meaningful manner, than they appear to be on a cursory glance.

The questions are to the point, charming the protagonists into laying out their experience and wisdom out there for the reader to profit from.

The fields chosen are diverse and interesting; most apt for a single individual with possibly fewer resources (time, money, capital inputs) but with a sound idea and unbridled passion to bring it life and make it succeed.

It may not be completely educative in terms of how to go about setting up business from scratch to success - but is inspiring enough to make an hesitant entrepreneur to take that first step. As Anjana Vivek mentions in her interview - "The main challenge for me is my mindset, to go ask for work and then ask for money". Practical aspects like these - sprinkled across pages are what makes it worthwhile to read through.

I hope, though there will be a 2nd edition, one which is more engrossing as this one is educating and earnest in its attempt. Pictures of the entrepreneurs(if permitted) or their company logos (or just plain business card - to ignite the passion in one) will definitely add to the interest quotient and make the reading easier.

As of now, break a sweat and buy the book. Don't wait for the bells and whistles to goad you. For, if you are waiting for inspiration beyond an honest portrayal of every person like you who has taken that definitive step towards pursuing their goal - no book or wisdom will be good enough!

Re: WOMEN ENTREPRENEURSHIP by 222shilpi
27 March 2011 - 1:04pm

This book encompasses some very interesting stories and business models which pulls the reader to explore more and more.Found it quite inspiring and would certainly recommend to every budding entrepreneur.

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