The book “Managing Business in Turbulent Times: A Case Study Approach” seeks to meet this objective of bridging the gap between conventional theories of business practice and new emerging business tools and philosophies. The cases in this compilation cover a cross section of business verticals and address a plethora of business objectives.

The cases selected for this book will certainly prove to become conversation points among students and young professionals and may even lead to further research by motivated learners and faculty members of business schools.