Understanding Strategic Digital Marketing (eBook)

Understanding Strategic Digital Marketing (eBook)

60 Minutes Quicky

by Vikas Mehrotra (write a review)
Type: e-book
Genre: Business & Economics
Language: English
Price: Rs.100.00
Available Formats: PDF Immediate Download on Full Payment
Description of "Understanding Strategic Digital Marketing (eBook)"

This short book covers the topics such as Digital Media, Digital Marketing Concepts, Value Chain, Search Engine Optimization & Search Engine Marketing, & underlying concepts. It also covers PPC Marketing, On-page & Off-page optimization, Ethics & keywords etc. It also shelters advanced topics such as Viral Marketing, SMS Marketing, MMS Marketing, Affiliate Marketing, Influencer marketing, Google AdWords, Google AdSense, & Social Media Marketing.
I have also included an introduction to topics such as Cloud & Internet of Things. At the end, we will look into various marketing research techniques such as Conjoint Analysis, Cluster Analysis & Factor Analysis.

About the author(s)

Vikas Mehrotra has rich & diverse experience in the financial services, insurance, e-commerce & human capital management domains across geographies & has a flair for public speaking & lectures.
He has experience in IT Processes Consulting, Project Management, Client Engagement, Cross-Vendor Team Management, Test Process Management, & Establishing Digitized Enterprise Test Factory & Test Management. He has been a Quality Assurance Practitioner for more than 10 years now. His experience also includes working with Fortune 50 US Auto insurance provider & with India's second largest stock exchange as an IT consultant & has worked with more than 9 years with US clients.
He has deep interest in delivering lectures on topics such as Strategic Digital Marketing, Mergers & Acquisitions, Business Skills, Business Communication, Business Consulting & Leadership skills & Persuasion & Negotiation skills.
He has an MBA in General Management from Indian Institute of Management Lucknow & Bachelor of Technology in Computer Science & Engineering from Dr. APJ Abdul Kalam Technical University. He is also certified in Six Sigma Green Belt, NCFM, & has online course certificates in management disciplines from University of Pennsylvania Wharton School of Business, University of California & University of Virginia Darden School of Business.

Book Details
Availability: Available for Download (e-book)
Other Books in Business & Economics
Electronics For You
Electronics For You
by EFY Enterprises Pvt Ltd
Best Stories For Professional Development
Best Stories For Professional Development
by Visit www.kamyabology.com
Reviews of "Understanding Strategic Digital Marketing (eBook)"
No Reviews Yet! Write the first one!

Payment Options

Payment options available are Credit Card, Indian Debit Card, Indian Internet Banking, Electronic Transfer to Bank Account, Check/Demand Draft. The details are available here.