This short book covers the topics such as Digital Media, Digital Marketing Concepts, Value Chain, Search Engine Optimization & Search Engine Marketing, & underlying concepts. It also covers PPC Marketing, On-page & Off-page optimization, Ethics & keywords etc. It also shelters advanced topics such as Viral Marketing, SMS Marketing, MMS Marketing, Affiliate Marketing, Influencer marketing, Google AdWords, Google AdSense, & Social Media Marketing.
I have also included an introduction to topics such as Cloud & Internet of Things. At the end, we will look into various marketing research techniques such as Conjoint Analysis, Cluster Analysis & Factor Analysis.
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