A Brand Manager in the India Pharmaceutical Market is undeniably one of the key persons in a pharmaceutical organisation. She has many nomenclatures – ‘Product Manager’, ‘Therapy Manager’, ‘Product Sales Manager’ – but her fundamental responsibility remains the same, viz. building strong brands. She is accountable to the most important activity, building a strong, memorable and sustainable brand. She needs to enhance the value of her brand. In this process, her many activities will also include market research, marketing planning, forecasting, preparing promotional material, developing technical skills, calling on customers during field-work, and much more.
Being a brand manager in the IPM is a truly multi-faceted job which requires far more skills and knowledge than is sometimes acknowledged. She has a high pressure role. Stress levels are high, especially with looming deadlines. At times, as during the launch of a new product, it is a 24X7 job.
Who should read this book?
1. Newly appointed brand managers in the pharma industry
2. Veteran brand managers, marketing managers, general managers and vice-presidents who wish to revisit the basics of brand management
3. Students of business schools who are pursuing their MBA in pharmaceutical management
4. Field sales personnel who wish to further their career in the pharmaceutical industry, via the brand management route.
Wish you a happy reading
6 October 2011
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