How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. </li>

Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."</li>

<strong><em>CONTENTS:</em></strong>

<strong>The Product Manager Role</strong>
<ul>
<li>What is a PM?</li>
<li>Functions of a PM</li>
<li>Top Myths about Product Management</li>
<li>Project Managers and Program Managers</li>
</ul>
<strong>Companies</strong>
<ul>
<li>How the PM Role Varies</li>
<li>Google</li>
<li>Microsoft</li>
<li>Apple</li>
<li>Facebook</li>
<li>Amazon</li>
<li>Yahoo</li>
<li>Twitter</li>
<li>Startups </li>
</ul>
<strong>Getting the Right Experience</strong>
<ul>
<li>New Grads</li>
<li>Making the Most of Career Fairs</li>
<li>Do you need an MBA?</li>
<li>Why Technical Experience Matters</li>
<li>Transitioning from Engineer to Product Manager</li>
<li>Transitioning from Designer to Product Manager</li>
<li>Transitioning from Other Roles</li>
<li>What Makes a Good Side Project? </li>
</ul>
<strong>Career Advancement</strong>
<ul>
<li>Tips and Tricks for Career Advancement</li>
<li>Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo</li>
<li>Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign</li>
<li>Q & A: Brandon Bray, Principal Group Program Manager, Microsoft</li>
<li>Q & A: Thomas Arend, International Product Lead, Airbnb</li>
<li>Q & A: Johanna Wright, VP at Google</li>
<li>Q & A: Lisa Kostova Ogata, VP of Product at Bright.com </li>
</ul>
<strong>Behind the Interview Scenes</strong>
<ul>
<li>Google</li>
<li>Microsoft</li>
<li>Facebook</li>
<li>Apple</li>
<li>Amazon</li>
<li>Yahoo</li>
<li>Twitter </li>
<li>Dropbox </li>
</ul>
<strong>Resumes</strong>
<ul><li>The 15 Second Rule</li>
<li>The Rules</li>
<li>Attributes of a Good PM Resume</li>
<li>What to Include </li>
</ul>
<strong>Real Resumes: Before & After</strong>

<strong>Cover Letters</strong>
<ul>
<li>Elements of a Good PM Cover Letter</li>
<li>The Cover Letter Template</li>
<li>A Great Cover Letter </li>
</ul>
<strong>Company Research</strong>
<li>The Product</li>
<li>The Strategy</li>
<li>The Culture</li>
<li>The Role</li>
<li>The Questions </li>
</ul>
<strong>Define Yourself</strong>
<ul>
<li>"Tell Me About Yourself" (The Pitch)</li>
<li>"Why do you want to work here?"</li>
<li>"Why should we hire you?"</li>
<li>"Why are you leaving your current job?"</li>
<li>"What do you like to do in your spare time?"</li>
<li>"Where do you see yourself in five years?"</li>
<li>"What are your strengths and weaknesses?"</li>
<li>Sample Strengths and Weaknesses </li>
</ul>
<strong>Behavioral Questions</strong>
<ul>
<li>Why These Questions Are Asked</li>
<li>Preparation</li>
<li>Follow-Up Questions</li>
<li>Types of Behavioral Questions </li>
</ul>
<strong>Estimation Questions</strong>
<ul>
<li>Approach</li>
<li>Numbers Cheat Sheet</li>
<li>Tips and Tricks</li>
<li>Example Interview</li>
<li>Sample Questions </li>
</ul>
<strong>Product Questions</strong>
<ul>
<li>About the Product Question</li>
<li>Type 1: Designing a Product</li>
<li>Type 2: Improving a Product</li>
<li>Type 3: Favorite Product</li>
<li>Preparation</li>
<li>Tips and Tricks</li>
<li>Sample Questions </li>
</ul>
<strong>Case Questions</strong>
<ul>
<li>The Case Question: Consultants vs. PMs</li>
<li>What Interviewers Look For</li>
<li>Useful Frameworks</li>
<li>Product Metrics</li>
<li>Interview Questions </li>
</ul>
<strong>Coding Questions</strong>
<ul>
<li>Who Needs To Code</li>
<li>What You Need To Know</li>
<li>How You Are Evaluated</li>
<li>How To Approach</li>
<li>Developing an Algorithm</li>
<li>Additional Questions & Solutions </li>
</ul>
<strong>Appendix</strong><ul>
<li>Top 1% PMs vs. Top 10% PMs</li>
<li>Be a Great Product Leader</li>
<li>The Inputs to a Great Product Roadmap</li>
<li>How to Hire a Product Manager
</ul>