Family businesses need a similar transformation if they seriously intend to become global players in the world market. A transformation that is intrinsic, primordial, intense and painful but which then opens the doors into a world that they did not even know, exists. A world of global influence, great wealth and power and the potential to leave behind a legacy that lives on long after the founders have gone the way of all life. The choice is ours. It is not an easy choice. It is not a quick fix transformation that will happen without serious effort. It is not a course of action that will not meet opposition from other caterpillars. However as I said, the choice is ours to make.
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