About the Book

This study aims to understand customer satisfaction in online shopping while investigating the major cause that motivated customers’ decision making processes of online shopping. Data collection were conducted by distributing questionnaire in the kaprada taluka in Valsad district area (Gujrat) to gather data for this research. Microsoft excel was used to present research data graphically and to test research hypothesis From the findings, respondents use internet to purchase products through online market because they agree it is convenience to them as time saving, information product availability, opening time, easy of use , websites security, less shopping stress, less expensive and shopping satisfaction. In front of contrast, along with consumer’ mind position, online payment security, personal thinking and trust, warranties problems and returns goods policies and lack of personal customer service are the consumer problems of online shopping. Researcher Hypothesis test was Analysis of Variance ( ANOVA) applied.