The author is an entrepreneur and has worked in the corporate world. He worked in challenging conditions where decisions related to cost-cutting, improving profits, maintaining quality, and team appraisal. This book is beneficial to all those aspiring to become entrepreneurs and to all age groups, right from their student age, when they are in a dilemma about which subjects to choose to build their career in a particular stream.
This book will certainly help those who are in managerial or above positions so that while making any crucial decision, they must know what factors affect their mind and that sometimes even a simple decision we are making is a biased one or based on our intuition without any rationality in it. This led to bad decisions and later jeopardized our objectives and goals in the long run.
The book will also assist you in determining your why and analyzing things on...