Booknomics

Publishing, Print on Demand, Self-publishing in India from Pothi.com Team

Technical Books, Self Publishing and Print-on-Demand

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TechnologyJuly 2012 is the Tech Publishing Festival at Pothi.com. You might be wondering why this special attention to tech publishing? There is a reason – actually multiple reasons. One of them we will explore in this blog post.

Increasing pace of technology change

As technologists, we live in an exciting world. The rate of evolution of software technologies is breathtaking. There was a time when it would take a new technology, a new programming language years to mature and become usable. Today that time period has come down to months. Consider how long it took Python and Ruby before they became mainstream and came into large-scale usage. Then consider CoffeeScript and Node.js that are already becoming part of many job descriptions. iPhone and Android appeared on the scene 3-4 years ago and the demand for expertise in those platforms is exploding through the roof.

Another aspect of the current technological scenario is the increasingly shortening iteration periods. Most modern browsers are now on monthly release cycles. Ubuntu, a popular Linux variant is on a six month release cycle. What this means is that a significant chunk of technical knowledge and information gets stale very fast. Even blog posts have a hard time keeping up with this. Traditionally published paper books with a publishing cycle of a year or longer don’t stand a chance here.

These two trends are fundamentally changing the tech publishing as well. It is no longer feasible to produce large tomes containing thousands of pages, covering something comprehensively, and expect it to be useful for several years to come. The short cycle of technology change is forcing a short cycle on the publishing as well. This means a move towards eBooks and print-on-demand which reduce the risk of stale inventory and offer much faster time to market.

That’s where the Pothi.com’s model comes into picture. Pick up on a technology on which information and education is needed today and now. Write a book and let us help you bring it to market quickly and professionally. If you haven’t already done so, you should check out the details of the Tech Publishing Festival now.

Happy Writing!

🙂

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