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Interview: Chetana from

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We spoke to Chetana,  founder of IKnowItMOM Pvt. Ltd. She started the company with her husband Ishwar Bhat.

Chetana is an engineer, animator, storyteller, entrepreneur and a mother. She has a keen interest in psychology and she loves children. Her experience of working as a program analyst in Infosys has helped her map professional problems with childhood issues. She has had great success in combining development psychology with storytelling. She is a certified storyteller from Kathalaya. Her stories are popular as she talks about difficult topics without sounding preachy.  Ishwar, the co-author,  is also an engineer. He has 20+ years of experience in training and blogs at Mid Manager.
Tell us a little about your venture

The IKnowItMOM company was born with a vision to create a better childhood. Children who develop the right attitude early on become more successful in life. To help with all-round growth, we cover all aspects of childhood like bullying, safety, money, health, food, memory techniques, leadership, relationships, etc. We bring the best of technology into education through physical books, interactive eBooks, animation and mobile games.

The books on bullying are a prominent part of your series. Why did you choose to write about this theme?

When my son was 5 years old he said he wanted to learn Kung Fu. He joined Kung Fu class and was good at it. Within a year, he got his first belt. Then he started making excuses and skipping classes. I knew he still liked Kung Fu, since he enjoyed practicing it at home. After talking to him, I came to know that the other boys in the class call him ‘Baby’ and teased him. As a caring mother I tried to help by saying “Just ignore them”. Of course, it didn’t work. He was emotionally hurt.  That’s when I realized how bad the effect of bullying could be. I wondered how many children out there missed opportunities because of bullying. I couldn’t find books that taught practical tools to handle it, so I decided to write about bullying. These books cover all types of bullying: verbal, physical and cyber. They make children self-sufficient and confident.  My son is 9 now and has already reached Red belt in Kung Fu.

Some tips to prevent cyber bullying?

Cyber bullying can be very well managed with awareness. We need to tell children about the risks of being online. Most children don’t know that downloading a game can be dangerous. We need to install Anti-Virus software and use kid-safe browsers. Children should never reveal their identity to strangers and parents should monitor any emotional stress in the children after using the Internet. Most important, keep communication open with the children. They need trusted adults to share their problems.

How to be safe online, what to do when we receive hateful messages, trolling, mobile addiction, social media addiction, hacking, dangerous selfies, and many more topics are covered in  Cyber Bullying and Cyber Safety. It is one of a kind book with unique illustrations.


How do you advise parents and teachers to use the books in your series?

Our books are designed to be used as teaching material for parents/teachers and as books meant for children. Parents can also use our books as a Parenting Guide to develop the right conversations with the children. For each story, the introduction page sets the context. The Activities page can be used for introspection and assessment. The books begin with a quiz where children can check their knowledge. Life skills coaches can use these books as part of their curriculum.

Future projects?

Our next book will be on ‘School’. Many children don’t learn because they have issues with the school or the teacher. This book will motivate children to learn. It will also reduce pressure on teachers. We will publish many more books, eBooks and games next year. We also plan to design curriculum around these books. We want to give children all the tools to be emotionally strong, so that they can reach their full potential.

Tell us about self-publishing experience.

When Ishwar and I started our company, we had very little knowledge of book publishing. helped us to understand the publishing industry, especially self-publishing. Our first book was published at We like the simple workflow provided. It is easy to navigate, publish and try different printing options. Thank you very much.

Thank you Chetana for taking the time to answer all our questions!

One Comment

  1. My first book Where Love Begins Vibhavari was published from though this book was already published from Balboa press USA. I wanted this book to be published for Indian readers and found Then slowly ,I was accustomed with their attitude and found they are the best. Then I went on publishing more books from them. I’m very much satisfied with their transparency. Even when people order books from them,customers are satisfied with their navigations as well.

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