The World Pharmacists Day commenced at the FIP Council 2009 in Istanbul to encourage activities that promoted the role of the pharmacist in improving health in every corner of the world.
We have a large number of books at the Store that have to do with the pharma field:
A roadmap to success and brief autobiographies of four eminent persons from the Indian pharmaceutical industry who have risen from medical representatives to managing directors / CEOs. The author, Prof. Vivek Hattangadi has put in over 30 years in the pharmaceutical industry, beginning his career as a medical representative, later working in brand management and rising to the position of Head of Sales and Marketing in India’s topmost transnational pharmaceutical house. In January 2004, he started his own consultancy firm The Enablers that specializes in pharma brand management & training.
Another book by Vivel Hattangadi, here the author talks about the 13 virtues that Benjamin Franklin advocated and the 13 laws of pharma branding. The author focuses on Good Marketing Practices and each law is the culmination of observation and experience.
The Chinese bamboo tree is the miracle that all brands can learn from. It doesn’t grow until after five years of nurture but when it does it shoots up extremely high. What happens in the five years of watering the bamboo is that it grows an elaborate network of roots. So keep working on the brand and it will come into the limelight eventually.
Like many books at the Store, this one is academic and designed for the candidates who are preparing for competitive examination. This book contains important portions covering almost all major areas of Pharmacy subject such as Pharmaceutical Chemistry, Pharmacognosy, Pharmacology, Pharmaceutics, Biochemistry, Analytical Chemistry, Forensic Pharmacy and Microbiology to some extent.
The book explains key Indian pharmaceutical regulations in an easy-to-understand presentation. The book targets Pharmacy and Life sciences graduates seeking to make a career in Pharmaceutical Industry. It is also beneficial to key professionals and startup sector in the pharmaceutical industry to ensure compliance. Dr Premnath Shenoy has nearly four decades of rich experience in the area of Pharmaceutical Research, Quality, Regulatory affairs and compliance.
The book provides ample practice for the NCLEX. 15% of the NCLEX test plan comprises pharmacology questions. The aim of this book is to provide an NCLEX pharmacology study checklist that highlights the most important topics.
Go to the Store for more titles.