The book aims to encourage entrepreneurial thinking by showing how to understand and spot the possible opportunity gaps in various sections and industries. The objective is to encourage entrepreneurial thinking and motivate more women to take the plunge, without necessarily judging success as the outcome. It aims at encouraging the effort and presents guidelines for taking the right steps towards the entrepreneurship and hence moderating many risk factors.

The structure of the book follows a pattern where separate chapters present summaries of various industry analyses which will help in attuning a reader’s thinking from an entrepreneur’s point of view. The book covers a wide variety of market segments and highlights the implicit entrepreneurial opportunities in them. Every industry analysis is followed by a supporting example of a venture started by a woman. The book also covers Mompreneurship, which is not so popular a concept in India presently.

Another important...