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SIN & SUCCESS

SIN & SUCCESS

Innovative approach for building products that customers love
Aditya Vittal
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹369
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Description

Embark on a transformative journey into the heart of product development with "Sins & Success" by Aditya Vittal. In this groundbreaking book, Vittal—a seasoned business strategist and innovation expert—reveals the powerful connection between human psychology and the success of products. Through a captivating narrative and actionable insights, Vittal demystifies the complexities of consumer behavior and offers practical strategies for building products that resonate with your audience.

From the outset, "Sins & Success" explores and challenges conventional thinking. Invites readers to explore the profound influence of the seven deadly sins—pride, lust, gluttony, sloth, greed, envy, and wrath—on consumer decision-making. Drawing on experience in the tech industry, Vittal shares real-world examples and engaging anecdotes that illuminate the intricacies of human nature and their implications for product design.

But "Sins & Success" is more than just a theoretical exploration—it's a roadmap to success in the fast-paced world of product development. With a...

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About the Author

Aditya Vittal, an IIM alumnus, is a seasoned business strategist with a passion for innovation and creative expression. Throughout his diverse professional journey, he has empowered teams with market intelligence and strategic analysis, driving impactful initiatives in the tech industry. He previously co-authored "Unexplored Gold Mine: The Revival of Sick MSMEs," unveiling transformative financial models and business practices.

Aditya brings a collaborative spirit to his work, leveraging insights from various perspectives to create comprehensive solutions. Currently immersed in the world of innovation, he channels his expertise into developing cutting-edge product solutions and forging strategic partnerships. Beyond his professional endeavors, Aditya is deeply passionate about the arts, finding inspiration in crafting intricate illustrations and capturing life's moments through photography.

He also engages closely with academia, sharing his insights through guest lectures and freelance consulting for startups, guiding the next generation of innovators on strategic endeavors. With a journey spanning various...

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Book Details

ISBN: 9789334043716
Number of Pages: 251
Dimensions: 6"x9"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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