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Embark on a transformative journey into the heart of product development with "Sins & Success" by Aditya Vittal. In this groundbreaking book, Vittal—a seasoned business strategist and innovation expert—reveals the powerful connection between human psychology and the success of products. Through a captivating narrative and actionable insights, Vittal demystifies the complexities of consumer behavior and offers practical strategies for building products that resonate with your audience.
From the outset, "Sins & Success" explores and challenges conventional thinking. Invites readers to explore the profound influence of the seven deadly sins—pride, lust, gluttony, sloth, greed, envy, and wrath—on consumer decision-making. Drawing on experience in the tech industry, Vittal shares real-world examples and engaging anecdotes that illuminate the intricacies of human nature and their implications for product design.
But "Sins & Success" is more than just a theoretical exploration—it's a roadmap to success in the fast-paced world of product development. With a...
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