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You are being lied to. The self-help gurus are selling you a fantasy of passion. The business schools are selling you a fantasy of process. They are both wrong. They are both building a generation of well-intentioned, passionate, and spectacular failures. This book is the antidote. It is not a map to a secret treasure. It is a mirror that will show you the uncomfortable, unflattering, and brutal truth of your own ambition. It is not a guide. It is a sparring partner. It will not inspire you. It will expose you. Inside, we will wage a three-front war: The Inner War: Against your own fear, ego, and the comfortable delusions that keep you weak. The Outer War: Against the market, your customers, and the very idea of "growth at all costs." The Invisible War: Against the silent, creeping death of bureaucracy, meetings, and operational drag that strangles companies...
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