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CUSTOMER RELATIONSHIPS MANAGEMENT

DHANESH SHARMA
Type: Print Book
Genre: Education & Language
Language: English
Price: ₹300 + shipping
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Description

The landscape of modern business has undergone a seismic transformation in recent decades, fundamentally altering how organizations interact with and maintain relationships
with their customers. At the heart of this transformation lies Customer Relationship Management
(CRM), a comprehensive approach that has revolutionized business operations across industries and geographical boundaries. The contemporary business environment, characterized by
unprecedented levels of competition, rapidly evolving customer expectations, and technological advancement, demands a sophisticated understanding of customer relationship management that transcends traditional approaches to business operations. Organizations worldwide are increasingly recognizing that sustainable competitive advantage lies not merely in the products or services they offer, but in the depth, quality, and longevity of the relationships they build with their customers. This
fundamental shift in business thinking has catalyzed a complete reimagining of how organizations approach every aspect of their operations, from strategic planning and resource allocation to daily customer interactions and long-term value creation.

About the Author

Dhanesh Sharma is an accomplished author, educator, and researcher with a passion for Commerce filed. With over of experience in this field, he has made significant contributions to Commerce domain.
Dhanesh Sharma holds a, Master’s degree in Commerce from Gauhati University and has published several research papers in reputed journals. Their expertise lies in field of finance, Banking, accountancy etc. Currently, he is working in department of Commerce of Khagarjan College, Nagaon, Assam as Assistant professor and also pursuing a PhD at USTM, Meghalaya.
Mr. Sharma has dedicated his career to raising awareness and fostering positive change through his writing. The book titled Customer Relationship Management is a reflection of his commitment to the topic of management and offer readers a wealth of knowledge and insights on how to effectively build and sustain strong relationships with customers

Book Details

ISBN: 9789367179260
Publisher: GEH Press
Number of Pages: 273
Dimensions: A5
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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