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The emergence of behavioral finance represents one of the most significant paradigm shifts in
financial theory and practice since the establishment of modern portfolio theory in the 1950s.
This revolutionary field challenges the fundamental assumptions that have guided financial
decision-making for decades, offering a more nuanced and realistic understanding of how
markets actually function. This chapter serves as a comprehensive introduction to the
fundamental concepts, theoretical foundations, and practical applications of behavioral finance,
bridging the gap between traditional financial models and the complex realities of human
decision-making in financial markets.
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