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BUSINESS COMMUNICATION - A Text Book

Dr. Sameer Sharma, Dr. Asma Rizwan
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹450
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Description

The journey that began 23 years ago while teaching Business Communication has culminated in the creation of this book. Throughout my teaching experience, I frequently referred to multiple books to provide comprehensive knowledge to my MBA students. However, I often felt that no single resource fully encompassed the subject in a way that was both complete and accessible. This book is my attempt to compile essential knowledge about Business Communication in one place, making it easier for students to grasp the subject effectively.
While I initially envisioned including more comprehensive sections with additional questions, practical case studies, and interactive exercises, I realized that doing so might make the book bulky and detract from its primary focus—offering a structured and cohesive understanding of the subject. These additions may be considered for future editions.
This book is primarily designed for MBA students in universities across India, and I hope they will...

About the Authors

Dr. Sameer Sharma is Professor & Director of Bhopal Institute of Technology & Management-MBA, Bhopal. Besides over 22 years of teaching experience, Prof. Sharma has worked for 14 years in the industry in the field of Sales & Marketing with various companies including Tata Electronics, Bajaj Tempo, Kurlon, Muller & Phipps, Colgate-Palmolive & Wrigley’s.
He is B.Tech.(ECE), MBA(Marketing) and Ph.D. & UGC NET in Management. He also served as Professor & Dean in People's University, Bhopal and Maharishi University, Bilaspur and as a Professor in Amity University, Noida and in Mody University, Lakshmangarh. His areas of interest are Marketing, Business Communication, Corporate Social Responsibility and Sales & Distribution. He has over 50 publications to his credit. He has supervised 09 doctoral scholars. Dr. Sharma is currently also serving as the Chairman of Indian Institute of Materials Management, Bhopal Branch. He has visited Leeds Metropolitan University and Aston University, Birmingham...

Book Details

ISBN: 9784122941953
Publisher: Dr. Sameer Sharma
Number of Pages: 229
Dimensions: 6"x9"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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BUSINESS COMMUNICATION - A Text Book

BUSINESS COMMUNICATION - A Text Book

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tushar.ica11@gmail.com 1 month ago

The Best Book For Business Communication

This book is a Best book... It covers all the required subject matters. Its Value for money.

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