In the recent past, the importance of marketing in business has increased volcanically across the industry. With the advent of World Wide Web and other contemporary modes of communication world today is witnessing radical transformation in the way business operates. Unless marketing activities are managed effectively and efficiently, the organization will not survive or grow. This book is intended to help marketing students revise marketing concepts effectively.
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)
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